I came upon an interesting guerilla marketing tactic called clean-vertising. It’s a brand message on sidewalks simply created by a pressure washer and a template.
Given that many municipalities have recently been cracking down on sidewalk clings and the like, this is a safe, green and inexpensive alternative. No paper, no ink, no printing process and they can last up to six months, depending on foot traffic and weather.
If you don’t mind your brand message being walked all over, this tactic may be for you. It seems especially ideal for brands related to shoes, feet and cleaning.
Example from PUMA
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